Weblogs, or in short BLOGS are like diary or journal on a website. Bloggers write blogs and update them frequently in order to express themselves or to provide some sort of information to others. Blogging has many advantages for businesses. Below is a blogging map for Smallfuel Marketing :
Readers can comment and provide feedback on blogs (like this one!). Blog entries may include images, video, audio and other media. Some well known sites include Tumbler, Blogger and Lifehacker. Businesses must pay attention to the widespread use of blogging technology and consider the implications for connecting with potential customers, promoting products and developing a recognized presence.
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The voice, frequency, style, features and passion are some factors to consider to make blogs effective in a business setting. The aim is to create an everyday conversation in messages that sound personal to the readers.